Martin WunderwaldWhat B2B can learn from B2C when it comes to data- and customer-driven decision making.After the ongoing hype about Big Data, it is now a matter of preparing the data obtained in such a way that it is conducive to the goals…Aug 21, 2019Aug 21, 2019
Martin WunderwaldMobile First? Customer First!Die elementaren Bedürfnisse der Website-Besucher in den Vordergrund des Designs zu stellen ist die Grundlage des Mobile-First Ansatzes…Jul 18, 2017Jul 18, 2017
Martin WunderwaldWhy AB-Tests are just part of the storyNothing is worse than expensive purchased website visitors who are not able to find their way through the checkout process or abandon…Feb 1, 2017Feb 1, 2017