Martin WunderwaldWhat B2B can learn from B2C when it comes to data- and customer-driven decision making.After the ongoing hype about Big Data, it is now a matter of preparing the data obtained in such a way that it is conducive to the goals…3 min read·Aug 21, 2019----
Martin WunderwaldMobile First? Customer First!Die elementaren Bedürfnisse der Website-Besucher in den Vordergrund des Designs zu stellen ist die Grundlage des Mobile-First Ansatzes…4 min read·Jul 18, 2017----
Martin WunderwaldWhy AB-Tests are just part of the storyNothing is worse than expensive purchased website visitors who are not able to find their way through the checkout process or abandon…4 min read·Feb 1, 2017----