Excerpt from LOVED: How to Rethink Marketing for Tech Products — Getting Flamed by Bill Gates When Blue walked through my door, I knew it couldn’t be good. The only other time the Word Business Unit manager sat down in my office was back when he was doing his whistle-stop get-to-know-you tour. He got right to the point. “I just got an email from Bill Gates…

This is a time of intense vulnerability and crushing uncertainty. But in a meaningful way, it’s also become a time of remarkable connection and communication. The COVID-19 crisis is forcing us to be more human in our approach. Work conversations don’t just get right to the point. Instead of getting…

A Net Promoter Score (NPS) that beats Apple’s. An award-winning app that “customers can’t live without” — despite being in the very unexciting category of financial reporting software. Customer success managers that get gifts of chocolates, DVDs and makeup from the company’s grateful marquee customers (Godiva, Disney and L’Oreal). …

UPDATE 3/16/20: Given the unprecedented global health situation and the ongoing uncertainty of its impact on people, communities, and businesses, we are postponing the May 6th Seat @ the Table. …

Originally published on VentureBeat. Years ago, I watched a talented director of marketing take a high-profile startup from stealth to launch to millions in revenue. She built out product marketing, corporate communications, PR, brand, and partner marketing teams. In all, her marketing organization grew to nearly 20 people in less…

Last week, a chemical engineer, computer security engineer and electrical engineer — all now female founders — joined me on stage at the world’s largest gathering of women technologists. We had a room of 600+ women, exactly the kind of group the world looks at and thinks “They are the…

Usually when I attend events, I try to tweet key quotes and learnings to share them. But by the end of Stripe COO Claire Hughes’ “Ask Me Anything” session, I realized there was way too much great information to rely on tweets. …

By: Martina Lauchengco, Partner, & Rachel Quon, Director of Marketing at Costanoa Ventures Marketing seems pretty straightforward, right? Figure out who your customer is, where they are, throw some money at targeted ads, be clever on social, and boom! Just add water. There you go. …

There is always something truly inspiring about the energy at Seat @ the Table. Perhaps it’s being in a room full of people who share a mission or that our speakers routinely make us laugh and think. …