Martina Lauchengco – Medium

Martina Lauchengco

Martina Lauchengco

Grace Hopper Needs a Bigger Posse

I teach engineering graduate students at UC Berkeley. I require teams to have at least one person of the opposite gender on each team.

Apr 26, 2022

Grace Hopper Needs a Bigger Posse

Apr 26, 2022

Martina Lauchengco

Introduction: My Story

Excerpt from LOVED: How to Rethink Marketing for Tech Products

Feb 7, 2022

Feb 7, 2022

Martina Lauchengco
in
Costanoa Ventures

Be Human, Be Real: New Rules for Marketers Right Now

This is a time of intense vulnerability and crushing uncertainty.

May 5, 2020

Be Human, Be Real: New Rules for Marketers Right Now

May 5, 2020

Martina Lauchengco
in
Costanoa Ventures

Startup Playbook for Customer Success

A Net Promoter Score (NPS) that beats Apple’s. An award-winning app that “customers can’t live without” — despite being in the very…

Mar 11, 2020

Startup Playbook for Customer Success

Mar 11, 2020

Martina Lauchengco
in
Costanoa Ventures

Annette, Kerry, Sameer, and Taurean

With all the news about COVID-19, economic, and political change, it’s still worth taking time to reflect on the good in our lives during…

Mar 6, 2020

Annette, Kerry, Sameer, and Taurean

Mar 6, 2020

Martina Lauchengco
in
Costanoa Ventures

I’m a great director of marketing. Why am I not a VP?

Originally published on VentureBeat.

Nov 25, 2019

I’m a great director of marketing. Why am I not a VP?

Nov 25, 2019

Martina Lauchengco

You’re an engineer working at a big company. This is how you start an entrepreneurship journey.

Last week, a chemical engineer, computer security engineer and electrical engineer — all now female founders — joined me on stage at the…

Oct 8, 2019

You’re an engineer working at a big company. This is how you start an entrepreneurship journey.

Oct 8, 2019

Martina Lauchengco
in
Costanoa Ventures

“Don’t listen to the Silicon Valley archetypes,” and other priceless advice I heard at the…

Usually when I attend events, I try to tweet key quotes and learnings to share them.

Sep 17, 2019

“Don’t listen to the Silicon Valley archetypes,” and other priceless advice I heard at the…

Sep 17, 2019

Martina Lauchengco
in
Costanoa Ventures

You’re the founder of an early-stage startup. This is how You Start Marketing.

Marketing seems pretty straightforward, right?

Sep 4, 2019

You’re the founder of an early-stage startup. This is how You Start Marketing.

Sep 4, 2019

Martina Lauchengco
in
Costanoa Ventures

Seat @ the Table 2019 Highlights

There is always something truly inspiring about the energy at Seat @ the Table. Perhaps it’s being in a room full of people who share a…

May 9, 2019

Seat @ the Table 2019 Highlights

May 9, 2019

Martina Lauchengco

Martina Lauchengco

Partner @CostanoaVC, SVPG, Author: LOVED, UC Berkeley lecturer. 30 years doing marketing & product. Ex-Microsoft, Netscape, & Loudcloud.

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