Martina Lauchengco – Medium

Martina Lauchengco

Martina Lauchengco

Grace Hopper Needs a Bigger Posse

I teach engineering graduate students at UC Berkeley. I require teams to have at least one person of the opposite gender on each team.

2 min readApr 26, 2022

--

Grace Hopper Needs a Bigger Posse

--

Martina Lauchengco

Introduction: My Story

Excerpt from LOVED: How to Rethink Marketing for Tech Products

7 min readFeb 7, 2022

--

--

Martina Lauchengco
in
Costanoa Ventures

Be Human, Be Real: New Rules for Marketers Right Now

This is a time of intense vulnerability and crushing uncertainty.

5 min readMay 5, 2020

--

Be Human, Be Real: New Rules for Marketers Right Now

--

Martina Lauchengco
in
Costanoa Ventures

Startup Playbook for Customer Success

A Net Promoter Score (NPS) that beats Apple’s. An award-winning app that “customers can’t live without” — despite being in the very…

6 min readMar 11, 2020

--

Startup Playbook for Customer Success

--

Martina Lauchengco
in
Costanoa Ventures

Annette, Kerry, Sameer, and Taurean

With all the news about COVID-19, economic, and political change, it’s still worth taking time to reflect on the good in our lives during…

3 min readMar 6, 2020

--

Annette, Kerry, Sameer, and Taurean

--

Martina Lauchengco
in
Costanoa Ventures

I’m a great director of marketing. Why am I not a VP?

Originally published on VentureBeat.

4 min readNov 25, 2019

--

I’m a great director of marketing. Why am I not a VP?

--

Martina Lauchengco

You’re an engineer working at a big company. This is how you start an entrepreneurship journey.

Last week, a chemical engineer, computer security engineer and electrical engineer — all now female founders — joined me on stage at the…

8 min readOct 8, 2019

--

You’re an engineer working at a big company. This is how you start an entrepreneurship journey.

--

Martina Lauchengco
in
Costanoa Ventures

“Don’t listen to the Silicon Valley archetypes,” and other priceless advice I heard at the…

Usually when I attend events, I try to tweet key quotes and learnings to share them.

9 min readSep 17, 2019

--

“Don’t listen to the Silicon Valley archetypes,” and other priceless advice I heard at the…

--

Martina Lauchengco
in
Costanoa Ventures

You’re the founder of an early-stage startup. This is how You Start Marketing.

Marketing seems pretty straightforward, right?

4 min readSep 4, 2019

--

3

You’re the founder of an early-stage startup. This is how You Start Marketing.

--

3

Martina Lauchengco
in
Costanoa Ventures

Seat @ the Table 2019 Highlights

There is always something truly inspiring about the energy at Seat @ the Table. Perhaps it’s being in a room full of people who share a…

5 min readMay 9, 2019

--

Seat @ the Table 2019 Highlights

--

Martina Lauchengco

Martina Lauchengco

Partner @CostanoaVC, SVPG, Author: LOVED, UC Berkeley lecturer. 30 years doing marketing & product. Ex-Microsoft, Netscape, & Loudcloud.

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams