This Human Business: The Power Of Story

Martina Olbertova
Sep 1, 2018 · 9 min read

Read the full transcript of THB episode 2: The Power of Story here.

Earlier this week, I did a long, very thoughtful and elaborate interview with Jonathan Cook for his new podcast series This Human Business. We talked about a range of topics, including gender and identity, cultural disruption, why we need to put meaning and humanity at the core of brands and businesses and where the technology…

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Martina Olbertova

Written by

Founder & CEO Meaning.Global | Brand Meaning Expert. Social Scientist. Semiotician. Strategist. Author: The Luxury Report 2019 + @BrandingInsider bit.ly/BSIDrMO

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