Old lads mags never die…they just become out-dated brand extensions

There have been lots of think-pieces about what the demise in print for FHM and Zoo means for “lad culture” and mens magazines.

But if you are a fan of the brands, have no fear, because if they are anything like Nuts — which closed in April 2014 — we’ll still be seeing the FHM and Zoo logos around for many years to come.

After all, in my local, you can still play the Nuts quiz game…

Who actually puts £20 into a quiz machine in the pub though?

At this point the average male is expected to have a complete brain freeze.

Sven. It’s got a picture of Sven on it. When were the questions set?

You are really pushing this “Covers for cash” thing

I *suppose* it *might* be tricky to do this against the clock after a few pints…

Martin Belam is a journalist & designer who has worked for the BBC, Guardian, Sony and the Daily Mirror. He helped start UsVsTh3m & Ampp3d, and runs digital consultancy Emblem. Follow Friday Reading on Medium to get a selection of links to interesting media, tech and politics stories once a week.