Martín Besné – Medium

Martín Besné

Featured Book

La Princesa en Cuarentena

La Princesa en Cuarentena

A book of princesses and knights like you've never read before. There are no dragons here, there is a global virus...

2020

Stories

Martín Besné
in
The Gen Z life

Unlocking the Apple Revolution: From Gadgets to Health & Insurance

Apple’s Strategic Shift: Health & Insurance Revolution — Unveiling New Horizons in Tech. Explore the Transformation!

Sep 13, 2023

Unlocking the Apple Revolution: From Gadgets to Health & Insurance

Sep 13, 2023

Martín Besné
in
The Gen Z life

The sharing economy trap

When we talk about the sharing economy, we are talking about P2P economic systems. But, are we really dealing with a sharing economy?

Aug 17, 2023

The sharing economy trap

Aug 17, 2023

Martín Besné
in
The Product Club

What does a Product Manager do?

A Product Manager is the person managing the company’s products. We can reduce his tasks to: discovering, building and growing products.

Mar 9, 2023

What does a Product Manager do?

Mar 9, 2023

Martín Besné
in
The Gen Z life

Do brands still make sense today?

In an increasingly emotional world, conventional brands have nothing to do against those that sell us a sense of belonging to a tribe.

Mar 4, 2023

Do brands still make sense today?

Mar 4, 2023

Martín Besné
in
The Gen Z life

Ownership, the secret to increasing your team’s motivation

Most companies are looking for the same thing: talent. But how can we retain talent once we have attracted it? There is a secret formula!

Sep 16, 2022

Ownership, the secret to increasing your team’s motivation

Sep 16, 2022

Martín Besné
in
The Gen Z life

What is the OKR methodology and why should you start using it?

We all work with objectives. We should be careful when defining them. The OKR methodology is here to help us. Are you ready?

Aug 24, 2022

What is the OKR methodology and why should you start using it?

Aug 24, 2022

Martín Besné
in
Marketing en Español

Hackeando el metaverso (II): somos el contenido

El metaverso no solo cambiará la forma en la que interactuamos con internet, sino que cambiará cómo nos relacionamos con los otros.

Aug 16, 2022

Hackeando el metaverso (II): somos el contenido

Aug 16, 2022

Martín Besné
in
The Gen Z life

Should we protect the AI or protect us from it?

We focus on giving an ethical answer to how we should treat AIs, but completely forget to protect ourselves from them.

Jun 27, 2022

Should we protect the AI or protect us from it?

Jun 27, 2022

Martín Besné
in
The Gen Z life

The importance of data in communications

Data should appear at the beginning of every Communications Plan. But a Communications Plan shouldn’t end by measuring the results.

Apr 19, 2022

The importance of data in communications

Apr 19, 2022

Martín Besné
in
The Gen Z life

About privacy and Data Brokers

Data Brokers buy your data and then make money by selling it. Even if you don’t know them, they know you better than anyone else.

Apr 12, 2022

About privacy and Data Brokers

Apr 12, 2022

Martín Besné

Martín Besné

Book Author

Digital native. Books printed on paper, please. I mostly write about Marketing, Communications and Digital stuff 📚

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