Martin GustafssoninApegroup — Behind the ScreensHow We Built the mobile game Deal CatcherA case study for the design, UX and technology behind McDonald’s Sweden’s latest finger twisting campaign.Jul 13, 2016Jul 13, 2016
Martin GustafssonHow to destroy a strong brand in five seconds.The farce that is Brexit has hit us all in the face. The midsummer nightmare that was unleashed on all of us last friday.Jun 27, 2016Jun 27, 2016
Martin GustafssonMarketing Heaven, Marketing HellProfessor Mark Ritson thoroughly dissected eight marketing concepts recently at Marketing Week Live. It wasn’t pretty but it sure was fun.Jun 14, 2016Jun 14, 2016
Martin GustafssoninApegroup — Behind the ScreensWhat Is Strategy?I was recently asked by a colleague of mine if I could write something about strategy. “Keep it short. And try to make it stand out a…Jun 13, 20161Jun 13, 20161
Martin GustafssonInternet Trends 2016Every year Mary Meeker of Kleiner Perkins Caufield Byers summarizes the current trends on the Internet.Jun 8, 2016Jun 8, 2016