Originally published on Futurist: https://martinhiesboeck.com/2019/01/02/iot-cybersecurity-and-manufacturing-war-is-coming/ The Internet of Things or IoT is being hailed as the next big thing changing our world: our daily lives, the way we shop and consume information, and, finally, manufacturing. Increasingly however, issues with data security, privacy, and hacking of connected systems, are making it…

This article has been adapted from a two-part post by @claudiomkd which you can find here: Part1 and here: Part2 If one thing I learned about B2B markets during my career is that business-to-business models, although very monetarily rewarding, can pose two huge challenges for sales & marketing organizations: Sales…

For many companies, coming up with a marketing plan is mainly about evaluating past results, tweaking them, and perhaps get inspiration from competitors, i.e. doing exactly what others do and thus ending up with mediocre results at best. Likewise, many marketing plans revolve purely around deciding on an agency or…

One of the biggest challenges in today’s business world for mid and top-level executives is to correctly estimate data needs of new AI projects both at inception and over time. You may also want to read: Machine Learning in the Organization: First Steps The main questions which arise here are…

Everybody knows the enterprise needs to move towards a digital future. We speak of “data-driven organizations“. …

Reviews, even with the best intentions, seldom help brands and businesses. This sounds heretical, but let me explain. TripAdvisor is an amazing site. In a sense, together with the reviews on Amazon, and any other site that uses a rating system, it embodies the essence of the digital economy: easy…

Word of mouth is by any measure the best form of marketing. Recommendations from friends, colleagues, and even strangers lend credibility and are far more cost-effective than tedious advertising. This is increasingly true as younger generations or ‘digital natives’ are becoming increasingly impervious to advertising. In a digital world, word…

In the digital age of ubiquitous information, machine learning, and big data dominance, reaching the customer is tough. …

Artificial Intelligence (AI) has entered our daily lives with a bang. From marketing to medicine, every business and industry seems to be affected. Technology companies are competing for dominance in the race to lead the market and acquire the most innovative and promising AI businesses. You may already be using…