Martin Hill-WilsonWhy Digital Transformation And Technology Refreshes Are Not Going To Make The DifferenceDigital transformation surrounds us.Aug 2, 20181Aug 2, 20181
Martin Hill-WilsonPost Digital ConsciousnessFor the generation who grew up engaging and learning online, the digitally enabled world is as real as the physical one.Apr 13, 2018Apr 13, 2018
Martin Hill-WilsonWhat’s Your Context? Digital or Omni-channelI’m half way through facilitating the redesign of key customer journeys across a particular b2b lifecycle.Sep 28, 2017Sep 28, 2017
Martin Hill-WilsonTrust Me! I’m A BrandThe 2017 Edelman Trust Barometer reports a downturn. So said 33,000 people from 28 countries. It makes dramatic reading. Even the executive…Apr 28, 2017Apr 28, 2017
Martin Hill-WilsoninChatbot News DailyIntelligent Assistants & Bots — The Dan Miller InterviewNow that interest in intelligent assistants (IAs) and bots has moved into ‘let’s do something’ mode for many organisations, I thought I’d…Mar 21, 2017Mar 21, 2017
Martin Hill-WilsonGDPR — Could Be The Best Kick Up The BacksideThe General Data Protection Regulation (GDPR) hits home 25th May 2018. Lawyers and consultancies are having a field day. Many of their…Mar 17, 2017Mar 17, 2017
Martin Hill-Wilson2017 Priorities: Upgrading Your Proactive Service StrategyA proactive service strategy is based on anticipating your customer’s’ needs. It’s about getting there before customers consciously…Jan 17, 2017Jan 17, 2017
Martin Hill-WilsonHow To Balance Digital and Human Customer SupportThe more we adopt self managed, digital channels which optimise our expectations for ‘always there’, real time delivery, we are also…Sep 22, 2016Sep 22, 2016
Martin Hill-WilsonSelf Service Still Less Than 50%? Then You Are In TroubleThe next big thing has arrived in the form of conversational commerce. Think Alexa, Amelia or Edward. Even Tacobot if you need a snack…Aug 9, 2016Aug 9, 2016
Martin Hill-WilsonAre You Circling The Digital Plughole?There is a strong gravitational pull that now drags all sectors towards what some of the Beyond Silo team call the ‘digital plughole’.Jul 24, 2016Jul 24, 2016