The reason most people are such easy prey for false or biased information is that they are unreflective. When we’re unaware of our own attention, its value, where it’s going and how it impacts us, we aren’t just prisoners to those who choose to take advantage of us — we’re prisoners to ourselves. As such, this ‘battle’ isn’t really something that we have to wage in the external world. It occurs within. Once we become aware of our awareness, we start to realize how often we waste it. Once we stop wasting it, new opportunities begin to emerge.