A review of academic research, blog posts, and reflections on personal experiences — Have you ever doubted your abilities and accomplishments, despite having the qualifications and experience for your role? If this is the case, you are not alone. Many people suffer from impostor syndrome, especially in the data and analytics fields. That sense of inadequacy and self-doubt might prevent us from realizing…

How to analyze catchment areas, store networks, sales transfer, and acquisition impact — In the past year, several retailers had to close a massive number of stores due to changes in customer preferences, competition, and growing operational expenses. Some examples of retailers that have announced significant store closures include: J.C. Penney — The department store chain has announced plans to close more than…

The priorities of consumers have shifted drastically. Companies need to step up their game to create deeper, more relevant, and inclusive consumer interactions. The new consumer preferences, behaviors, and habits will last beyond the pandemic. What should you consider as you improve your personalization capability so that you won’t be left behind in 2023? —

Preparing for an interview to stand out and increase your chances of getting the desired job. — I never expected to write an article on interviewing Data Scientists since there have been so many blogs and articles on the subject. Don’t believe me? Just google terms like ‘how to best prepare for an interview,’ and you will be flooded with results. So, what prompted this article? As…

Why Product Sense is one vastly underrated skill, even when compared to machine learning, statistics, or coding. — Product Sense is a Superpower. A common question I get asked is: “What skill is a significant differentiator for a Data Scientist?” Here are some thoughts in response to this question. In my experience, a strong product sense is an essential factor that makes a data scientist stand out. This generally shows up in the…