PinnedMartin LeitnerWelcome to my Profile! Scroll down for my latest stories.QUICK LINKS — MY MOST POPULAR STORIES ACROSS 3 CATEGORIES1 min read·Mar 2, 2023----
Martin LeitnerinTowards Data ScienceThe Secret to Better ROI: Implementing a Full-Funnel Marketing ApproachBuilding deeper connections with customers while driving lower funnel efficiencies.·12 min read·Mar 2, 2023--6--6
Martin LeitnerinTowards Data Science3 Ways to Help CMOs Increase Consumer Engagement and Drive Marketing PerformanceA Data Lens, personalized·7 min read·Jan 25, 2023----
Martin LeitnerinTowards Data ScienceConfronting the Reality of Impostor Syndrome in the Data and Analytics IndustryA review of academic research, blog posts, and reflections on personal experiences12 min read·Jan 16, 2023--3--3
Martin LeitnerinTowards Data Science50,000 More Retail Store Closures on the Horizon: Embracing a Data-Driven ApproachHow to analyze Catchment Areas, Store Networks, Sales Transfer, and Acquisition Impact7 min read·Jan 12, 2023--4--4
Martin LeitnerHey (fill in your company name), do you even see me?71% of consumers expect companies to deliver personalized interactions. What to consider as you improve your personalization capability.8 min read·Jan 4, 2023----
Martin LeitnerWhat I've learned from interviewing more than 300 Data ScientistsPreparing for an interview to stand out and increase your chances of getting the desired job.5 min read·Dec 29, 2022--37--37
Martin Leitner“What skill is a significant differentiator for a Data Scientist?”Why Product Sense is a superpower.2 min read·Dec 22, 2022--2--2