PinnedMartin LeitnerWelcome to my Profile! Scroll down for my latest stories.QUICK LINKS — MY MOST POPULAR STORIES ACROSS 3 CATEGORIESMar 2, 2023Mar 2, 2023
Martin LeitnerinTowards Data ScienceThe Secret to Better ROI: Implementing a Full-Funnel Marketing ApproachBuilding deeper connections with customers while driving lower funnel efficiencies.Mar 2, 20236Mar 2, 20236
Martin LeitnerinTowards Data Science3 Ways to Help CMOs Increase Consumer Engagement and Drive Marketing PerformanceA Data Lens, personalizedJan 25, 2023Jan 25, 2023
Martin LeitnerinTowards Data ScienceConfronting the Reality of Impostor Syndrome in the Data and Analytics IndustryA review of academic research, blog posts, and reflections on personal experiencesJan 16, 20233Jan 16, 20233
Martin LeitnerinTowards Data Science50,000 More Retail Store Closures on the Horizon: Embracing a Data-Driven ApproachHow to analyze Catchment Areas, Store Networks, Sales Transfer, and Acquisition ImpactJan 12, 20234Jan 12, 20234
Martin LeitnerHey (fill in your company name), do you even see me?71% of consumers expect companies to deliver personalized interactions. What to consider as you improve your personalization capability.Jan 4, 2023Jan 4, 2023
Martin LeitnerWhat I've learned from interviewing more than 300 Data ScientistsPreparing for an interview to stand out and increase your chances of getting the desired job.Dec 29, 202237Dec 29, 202237
Martin Leitner“What skill is a significant differentiator for a Data Scientist?”Why Product Sense is a superpower.Dec 22, 20222Dec 22, 20222
