Your customer’s highest effort is your biggest inefficiency
Your customer’s highest effort is your biggest inefficiency…
Fixing your customer’s effort also fixes the inefficiency that causes that effort. It stands to reason that the thing you are most inefficient at — poor processes, repeated actions, poor hand-offs are the sources of your customer’s effort and pain.
By focusing on your customer’s highest effort, you also fix your business inefficiency. This inefficiency is also your largest money and resource drain.
Combining Customer Intelligence with Process Excellence creates a business model that leads to an effortless customer experience and an efficient business process.
The key to fixing both issues is the blending of the two disciplines — customer experience intelligence and process excellence, into one blended methodology that delivers new business innovation and models.