Martin PerlinWhat is the Power of Memes for Marketing?Around 2003 in Chile, when the original trilogy of Star Wars began airing on television there, in order to avoid cutting to commercial…Mar 25Mar 25
Martin PerlinDo you need to change your marketing formula?As early as 1943, Walt Disney looked to adapt the Hans Christian Anderson classic, The Snow Queen, into a Disney property. As reported in…Jan 14, 2023Jan 14, 2023
Martin PerlinAwareness Is Just the Beginning for Your Marketing EffortsThe funnel.Dec 28, 2022Dec 28, 2022
Martin PerlinDon’t Annoy Your Audience! Why Headlines Really MatterSome time ago, I had a discussion with a colleague over a headline for a blog post. My colleague had proposed a headline without any…Nov 28, 2022Nov 28, 2022
Martin PerlinCreating a Connection Through StoryIn 1985, first published in Superman Annual #11, comic book writer Alan Moore and artist Dave Gibbons published the story “For the Man Who…Jun 22, 2022Jun 22, 2022
Martin Perlin3 Critical Marketing Lessons from Michael SuperbackerWhile many influencers are trying to get famous by practically sharing their entire lives online, somehow Michael Superbacker became an…May 31, 2022May 31, 2022
Martin PerlinWhy use quotes in a presentation?I recently heard a presentation which delivered a very powerful point about technology. It wrapped up with the quote:May 26, 2022May 26, 2022
Martin PerlinUnder the Hood of the LinkedIn AlgorithmI’m often surprised by the viral nature of some posts I’ve seen on LinkedIn (and the lack of interest in some other posts). No matter how…May 8, 2022May 8, 2022
Martin PerlinHelping an Elderly Holocaust VictimVictims of Nazi atrocities are entitled to compensation, whether in the form of one-time payments and/or pensions. Those who were in…Apr 27, 2022Apr 27, 2022
Martin PerlinA Press Release about NothingWhile described as “a show about nothing”, often focusing on the minutiae of daily life, why is Seinfeld called “the show about nothing”?Apr 13, 2022Apr 13, 2022