Martin Pielot
Scientist @TelefonicaID, HCI & Mobile Computing, Musician, Human
It’s no good asking people what they like or dislike, asking them to predict what they would do in the future, or asking them to tell us what other people might do
The 7 Deadly Sins of User Research
David Travis
30611
True! True! True!
It reminds me of Henry Ford’s famous quote: “If I had asked them what they want, they would have said ‘a faster horse’”.
