
Jobs to be done (JTBD) is a useful approach to understanding customers and clients. It starts from the point of view that any product or service is rented as a solution to get something done…its another way of thinking of a “need”. What are these in the context of market research, insights and analytics?
I’ve been reviewing reports and posts on the state of the so called “market research and insights” domain.
I want to identify “Jobs to be Done from the context of an organisation wanting to lead its business decision-making with effective use and identification of new ways to create value for customers, employees and other wider stakeholders (Society etc).
The following are 10 “Insight-Jobs” I think exist for any company.
- Make a business case for insight-led strategy
- Employ people with skills to manage insight process
- Produce a strategy to create powerful insights linked to business goals
- Design systems and infrastructure to facilitate insight process and its impact
- Source vendors that provide superior value information and insight services
- Gather, store and disseminate relevant data and information
- Generate revealing insights from data and information
- Influence senior leadership to apply created insights to business decisions
- Plan implementation programmes based on of insight-informed change
- Obtain employee buy-in to make business activities align with insights
Interested in your thoughts, builds and challenges to this thinking and invite you to considering joining the Intelligent Insights Linkedin group — the antidote to marketing spammed Linked in insights groups.
