Martin Silcock
Aug 9, 2017 · 2 min read
Walton on Trent ants doing their jobs

Jobs to be done (JTBD) is a useful approach to understanding customers and clients. It starts from the point of view that any product or service is rented as a solution to get something done…its another way of thinking of a “need”. What are these in the context of market research, insights and analytics?

I’ve been reviewing reports and posts on the state of the so called “market research and insights” domain.

I want to identify “Jobs to be Done from the context of an organisation wanting to lead its business decision-making with effective use and identification of new ways to create value for customers, employees and other wider stakeholders (Society etc).

The following are 10 “Insight-Jobs” I think exist for any company.

  1. Make a business case for insight-led strategy
  2. Employ people with skills to manage insight process
  3. Produce a strategy to create powerful insights linked to business goals
  4. Design systems and infrastructure to facilitate insight process and its impact
  5. Source vendors that provide superior value information and insight services
  6. Gather, store and disseminate relevant data and information
  7. Generate revealing insights from data and information
  8. Influence senior leadership to apply created insights to business decisions
  9. Plan implementation programmes based on of insight-informed change
  10. Obtain employee buy-in to make business activities align with insights

Interested in your thoughts, builds and challenges to this thinking and invite you to considering joining the Intelligent Insights Linkedin group — the antidote to marketing spammed Linked in insights groups.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade