Martin SolerWant to write better taglines? Here’s howWhat is a beer advertising doing on a post from a hotel technology and marketing guy? It is undoubtedly the most efficient and best…Nov 15, 2016Nov 15, 2016
Martin SolerFinding Product/Market Fit for Hotel Tech StartupsHaving launched over a dozen hotel technology products in the last decade I’ve experienced some success, lots of failures and learned a…Aug 4, 20163Aug 4, 20163
Martin SolerOn Marketing Hotel Tech Companies: Finding the audienceOver the last decade I have been mainly involved with marketing for hotels and hotel technology companies. Some things went well, some…Jul 9, 2016Jul 9, 2016
Martin SolerinTowards Data ScienceBig Data is a Design ProblemThe question with Big Data isn’t can one do it but should one.Oct 19, 20151Oct 19, 20151