Whatever it is you want to achieve, improving your knowledge and skills are a great way to make it happen faster and with more ease.
But are you majoring in minor things?
Yes, it’s useful to learn the ins and outs of managing your website, but once a site is basic-ready, how much will it add to your bottom line to be a Wordpress ninja?
Taking a course in how to use social media for your business: yes, totally. But spending days researching what hashtags to use… how much ROI will that bring you, given that social media isn’t a platform for selling, but for building visibility and audience?
It’s not that such things are unimportant, because they can be.
But are they so important, that it makes sense to reach expert level, whilst the skills that bring in sales remain underdeveloped?
You only have so many hours in a day, so it’s wise to consider what are the small things to improve, and what are the big things.
So far, so good.
But here’s where it’s easy to make a mistake:
To develop things at which we’re bad, or mediocre.
In many cases, it’s a lot better to leave them as is, and instead spend our time on things that we’re already pretty good at.
For example: I sing in a band, and I play rhythm guitar — and as far as the guitar goes, I’m somewhere between capable and reasonably good. Now I could spend a lot of time upping my guitar game, and it would be useful. But it would steal time from my vocal training, and I’ll never be as awesomely terrific as our lead guitarist. So becoming GOOD at playing the guitar would mean I’m majoring in something minor. Meanwhile, I’m the lead singer so I’d better be as good as I can at singing, and leave the guitar-y awesomeness to Phil.
It’s all about efficiency.
To go from zero or sub-par skills, to reasonable ability, can take a long time and a lot of hard work. And you’ll still be only reasonably skilled.
But to go from ‘pretty good at this’ to expert level is often a lot easier to achieve. AND you’ll end up being highly skilled in it, which beats ‘reasonably skilled’ any day of the week.
Besides, if your modus is to constantly develop skills you don’t have or suck at, you’ll end up what they call ‘a bag of highly developed shortcomings’.
Again, it’s not bad to learn things. By all means, please make learning and training part of your world.
The question is though: what is the one thing that you do fairly well, and that if you dedicate yourself to it, you could do terrifically well?
What major things should you major in?
Originally published at MartinStellar.com.