Last year at a round table discussion in Malaga, one of the guests was a lady preparing to open a lingerie shop for plus size women.
In itself, an idea that definitely has legs.
But for her as a bootstrapper with a limited budget, I had serious doubts about the nature of her plans.
She wanted to rent a storefront in Malaga’s most famous shopping street, launch with a bang, and with that she hoped she would be on the road.
Which might work, sure.
But to *make* it works means a lot of moving pieces have to be in the right place. Brand choice, marketing, provider deals, targeting, pricing, promotion… it’s a lot.
And if you’re bootstrapping and you bet all you have on getting all the ducks in a row, just right, just so… and something’s off?
Then you’re back where you started, minus the savings yo invested. Oops.
Again, it’s not that it can’t happen, but is it the right approach?
Doesn’t it make more sense to test first?
Get feedback from the market, test your marketing, see if people buy?
And then when it’s not only your own plans and strategies that say it’ll work, but the market confirms, voting with their money?
That’s when you know how to put all the moving pieces in place, and that’s when it makes sense to build bigger and launch with a bang.
For example, this lady could have had her shop up and running in one or two weeks, by partnering with a business that serves a similar audience, and offering her products indoors of her partner’s premises.
Low-cost, low risk, direct customer feedback. What’s not to like?
But nope, she didn’t like that.
She wanted a shop, by golly, and she wanted to open properly.
Can’t blame her, but the thing that still worries me is that she was *in love with the idea of being a successful shop owner*, when it’s much more effective to be *in love with developing strategies, systems and actions that create your success*.
The former keeps you looking at the goal and how pretty it is, and while you’re doing that you’re not looking at the latter, which is the thing that’s meant to get you to that pretty goal.
Here’s the mistake people make:
The envision success, and think that reaching success will be the solution to everything.
Where success can be whatever you want: wealth, a successful shop, a million dollars a year, buying your own home, going nomad… whatever you want.
“Once I have XYZ, then all my problems and struggles will be over. Solved!”
In reality though, success is not the solution.
Success is the consequence of the solution — i.e. strategies, systems, and actions. Those solve for the obstacles preventing you from achieving success.
Success is never the solution — it’s the consequence of it.
And if you’re the kind of person who gets this, and who makes sure that development gets time and attention, and you want to get more leverage and ROI on your efforts, maybe we ought to talk.
I only work with a handful of clients at a time, and I’m looking to connect with the kind of person who is driven, is guided by purpose, is able to look in the mirror, and has a bias to taking action.
If that’s you, let me know…
Originally published at MartinStellar.com.