Timing and How Not to Break the Sale

They might seem like a perfect client for you, and they might seem really keen on working with you.

And yet, there’s indecisiveness. Vacillating, no decision.

It’s a yes, but not a ‘hell yes’.

Whenever you’re in a situation like that, be careful not to break the trust they’re building up.

Yes you might know for certain that paying you and becoming a client would solve exactly the problems they described — but they’ll only experience that solution if they buy when the time is right *for them*.

And that’s where most sales break.

We’re too keen, too eager, too needy — and so we try to rush, to persuade, to make a compelling argument.

The result?

The buyer shies away.

Whereas if you take it easy, sit back, ask more questions and take the pressure off, you’ll often find that the buyer shares concerns that haven’t been addressed yet.

Or, they might simply not be ready, for whatever reason is relevant in their world.

And when you can handle that ‘not ready’ elegantly, with a ‘No problem, let’s talk again in a few weeks’, there’s a very big chance that when next you talk, they *will* be ready.

But if they aren’t and you try to persuade them?

They won’t be open to you following up, and when you do they’ll feel that same kind of indecisiveness that stopped them in the first place.

A sale is a good thing for you, of course. And you should strive to get them.

But a sale is never right if it’s not the perfect time for the buyer.

After all, your business exists to serve your buyer, and your sales process should serve them just as much.

On another note: do you feel that working with a sales coach would help your business?

Do you want to have a conversation, and see if this is the right time for you (and obviously, whether I’m the right guy for you)?

Then hit reply, and let’s set up a time to chat.

Cheers,

Martin


Originally published at MartinStellar.com.