…the consumer is the driver. Their time is free and there is no “driver COGS” (costs of goods sold). While the ride-hailing market sees autonomous vehicles as nirvana due to no driver costs, the e-scooter market already has this built in.
en y…all an Uber to get home.” In this case, Uber is a plot point in the story, but it is not the story. As a product designer, your goal is not to write that narrative, your goal is to ensure that when your product becomes part of that narrative it plays a positive role.