Martin Tutko – Medium

Martin Tutko

Arc Search — the stripped-down, AI-powered version of the Arc browser for my iPhone that browses…

This month, I have rediscovered the Arc browser, or more specifically, its AI-powered iOS iteration called “Arc Search”.

2 min readFeb 7, 2024

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Arc Search — the stripped-down, AI-powered version of the Arc browser for my iPhone that browses…

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Martin Tutko

Martin’s Monthly Musings — December 2023

Random musings, ideas, videos, articles and my thoughts on various topics — mostly on design, technology and the philosophy of being a…

1 min readJan 29, 2024

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Martin’s Monthly Musings — December 2023

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Martin Tutko

Martin’s Monthly Musings — January 2024

Random musings, ideas, videos, articles and my thoughts on various topics — mostly on design, technology and the philosophy of being a…

5 min readJan 23, 2024

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Martin’s Monthly Musings — January 2024

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Martin Tutko

Design systems and creativity: inhibitors or catalysts for user-centred design?

The common objection I hear from many designers is that a design systems somehow inhibits their creativity. But does it really?

4 min readDec 20, 2023

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Design systems and creativity: inhibitors or catalysts for user-centred design?

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Martin Tutko
in
Bootcamp

What makes a good logo resonate, or how to apply the theory of proposition density in design

Have you ever wondered why some logomarks resonate with people while others do not? Or why are some considered inspirational works of art…

6 min readNov 28, 2023

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Martin Tutko
in
Bootcamp

Let’s make ChatGPT even better: prompt archive management or how to improve the usability of our…

If you are like me, you must be familiar with that feeling of frustration when scrolling through the “infinite” list of your past…

5 min readNov 27, 2023

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Let’s make ChatGPT even better: prompt archive management or how to improve the usability of our…

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Martin Tutko
in
Bootcamp

How Apple taps into all levels of customer’s needs with the new Titanium iPhone Pro

Industrial objects that we design should be functional, reliable and usable. And on top of covering these three basic customer needs, they…

3 min readOct 27, 2023

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How Apple taps into all levels of customer’s needs with the new Titanium iPhone Pro

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Martin Tutko

Apple’s marketing gurus did something truly “magical” this year: they turned the iPhone into a…

This was almost inevitable. As technology plateaus and reaches the point of stagnation, it gets harder for companies like Apple to generate…

4 min readSep 15, 2023

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Apple’s marketing gurus did something truly “magical” this year: they turned the iPhone into a…

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Martin Tutko

The wait is almost over but for what?

The same as every year, Apple will soon announce their new iPhone. And the same as almost every year, the new device will be almost…

7 min readSep 12, 2023

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The wait is almost over but for what?

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Martin Tutko

Beyond the spectrum: decoding Apple’s creative approach to colour naming

Instead of “White”, Apple says “Starlight”. Instead of “Gray”, Apple says “Space Grey”, and instead of saying “Black”, Apple opts for the…

6 min readSep 8, 2023

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Beyond the spectrum: decoding Apple’s creative approach to colour naming

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Martin Tutko

Martin Tutko

Thinking, researching and doing design since 1998. And as of 2023 also sharing and writing about some of my experiences as a product designer 😊🙏🏼

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