Life on the Edge of a Volcano: The Thriving Startup Culture in Iceland

Martin Uetz
3 min readSep 17, 2023

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When you think of Iceland, you probably imagine a landscape peppered with volcanoes, glaciers, and a plethora of geysers. But aside from its geological marvels, Iceland boasts another dynamo: a burgeoning startup culture that’s as resilient and innovative as the island’s natural environment. Let’s delve into why living on the edge of a volcano serves as an apt metaphor for Iceland’s startup ecosystem, illustrating how crisis management and adversity form the bedrock of new ventures.

A Land of Fire and Ice: A Perfect Analogy for Startup Life

Just as volcanoes lie in a dormant state, only to erupt and change the landscape in dramatic fashion, startups too start quietly, with ideas simmering beneath the surface. The moment they erupt into the market, they hold the potential to change the business landscape. Icelanders understand this cycle well; they coexist with the volatile earth, adapt, and find opportunities amid adversity.

Iceland has built a robust infrastructure to harness geothermal energy, converting a crisis into an opportunity. Similarly, startups here are known for their ability to pivot. Iceland’s entrepreneurial spirit is a byproduct of dealing with uncertainties and finding strategic avenues for growth, a crucial mindset for startups everywhere.

Resilience Built Over Generations

Historically, Icelanders have cultivated resilience as a core value. Faced with the harshest natural elements, fishing industries that experienced collapse, and a 2008 financial meltdown, Iceland has always found a way to bounce back. This ability to face adversity head-on translates into an entrepreneurial culture that is not afraid of failure, and perhaps more importantly, one that learns from it.

Icelandic entrepreneurs apply this learned resilience in their ventures, seeing setbacks as inevitable but not terminal. The business ecosystem encourages risk-taking, as failure is not frowned upon but is seen as a stepping stone to success. This culture of resilience and recovery makes the Icelandic startup environment particularly fertile ground for innovation.

Network and Collaboration: A Small Pond with Big Fish

The benefit of a small population is a tightly-knit community, where networking is less about business card exchanges and more about genuine relationships. Such a close community fosters a collaborative spirit, where sharing resources and expertise isn’t the exception but the norm. In a place where everyone knows everyone else, the ability to collaborate becomes an inherent business advantage, making it easier to find the right talent, investors, or mentors.

Moreover, Iceland’s strategic location between North America and Europe makes it a gateway for startups aiming for international expansion. This geographical advantage often leads to partnerships that help startups scale quickly across markets, further fueled by Iceland’s excellent connectivity and technological infrastructure.

Access to Capital and Government Support

While it’s a small market, Iceland has substantial capital flow and government backing for startups. The government supports innovation through grants, while venture capital firms and angel investors are increasingly betting on Icelandic ventures. With a GDP per capita among the highest in the world, Iceland offers startups not just funding but also a test market with high consumer purchasing power.

The Icelandic Innovation Center, Startup Iceland, and other incubators and accelerators provide a structured environment for startups to grow, offering mentorship programs, co-working spaces, and networking opportunities. These institutional frameworks amplify the natural resilience and innovation of Icelandic entrepreneurs.

A Melting Pot of Opportunities Amid Challenges

Living on the edge of a volcano teaches you to be ready for anything, to innovate continuously, and to make the best out of a crisis. Iceland’s startup culture embodies these principles. With resilience at its core, a collaborative community, access to capital, and robust governmental support, Iceland offers a fertile ground for startups to flourish. The island is not just a scenic destination but a symbol of what can be achieved when adversity is turned into opportunity.

By embracing the volatile and the uncertain, just as they do with their natural landscape, Icelanders are carving out a unique niche in the startup world. If you’re seeking to launch or scale a venture, this tiny island on the edge of the Arctic Circle may just offer the perfect conditions for your entrepreneurial eruption.

So, as the Icelandic saying goes, “Þetta reddast” or “it will all work out.” Indeed, for those who dare to innovate on the edge, things have a way of falling into place, making life on the edge of a volcano not just viable but incredibly rewarding.

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Martin Uetz

Dad, Digital Business Pioneer, Entrepreneur, Networker, AI Enthusiast, Apple Head, Switzerland, Iceland, Economy, Personal Development.