…as possible. If you’re not familiar with STP, see my presentation here on Slideshare for more info. Ensuring you’re focused on the right audience and have crafted the right story to entice that audience to try your product is critical to a good product launch.
… the incentive to answer a question is driven by the anticipation of social, not financial, reward. When it comes to online communities, the need to connect and contribute turns out to be a more powerful motivator than collecting cash.