Marty MarionThe Literal Insanity of ‘Brand Archetypes’Do You Like Your Sacred Cows Rare or Well Done?Apr 10, 20221Apr 10, 20221
Marty MarionBrand Identity Is Not Brand Image Is Not Brand PositioningWe live in an era of mass information and with that comes mass confusion. The world of marketing is no stranger to the concepts of…Oct 22, 2019Oct 22, 2019
Marty MarionBrand Positioning To The Empowered ConsumerThe Empowered Consumer ChallengeMay 20, 20191May 20, 20191
Marty MarionPositioning Against Competitors vs Positioning Against The CompetitionPositioning. Because Every Drop Matters.Apr 4, 20191Apr 4, 20191
Marty MarionCompetitors Are Not The CompetitionIndeed So. Competitors Are NOT The Competition.Apr 2, 20193Apr 2, 20193
Marty MarionCompetitive De-PositioningThe Relative Aspect of Competitive Advantage PositioningMar 17, 20192Mar 17, 20192
Marty MarionBranding vs. Positioning ClarifiedWhy marketers need to understand the difference.Feb 26, 20191Feb 26, 20191
Marty MarionCONTROLLING CONSUMER BUYING DECISIONS — PART 1THE ESSENCE OF BRAND POSITIONINGDec 9, 2018Dec 9, 2018
Marty MarionClearing Up Confusion About CompetitionIn The Positioning Matrix™, I talk a lot about the critical tactic of ‘de-positioning’ which is meant to influence the way your target…Nov 2, 2018Nov 2, 2018
Marty MarionThe Defensive Positioning To Protect Your Brand From CompetitorsThe Positioning Matrix™ — The Four Environments: Part 3Oct 31, 2018Oct 31, 2018