Marty MarionThe Literal Insanity of ‘Brand Archetypes’Do You Like Your Sacred Cows Rare or Well Done?10 min read·Apr 10, 2022--1--1
Marty MarionBrand Identity Is Not Brand Image Is Not Brand PositioningWe live in an era of mass information and with that comes mass confusion. The world of marketing is no stranger to the concepts of…5 min read·Oct 22, 2019----
Marty MarionBrand Positioning To The Empowered ConsumerThe Empowered Consumer Challenge4 min read·May 20, 2019--1--1
Marty MarionPositioning Against Competitors vs Positioning Against The CompetitionPositioning. Because Every Drop Matters.3 min read·Apr 4, 2019--1--1
Marty MarionCompetitors Are Not The CompetitionIndeed So. Competitors Are NOT The Competition.4 min read·Apr 2, 2019--3--3
Marty MarionCompetitive De-PositioningThe Relative Aspect of Competitive Advantage Positioning4 min read·Mar 17, 2019--2--2
Marty MarionBranding vs. Positioning ClarifiedWhy marketers need to understand the difference.4 min read·Feb 26, 2019--1--1
Marty MarionCONTROLLING CONSUMER BUYING DECISIONS — PART 1THE ESSENCE OF BRAND POSITIONING4 min read·Dec 9, 2018----
Marty MarionClearing Up Confusion About CompetitionIn The Positioning Matrix™, I talk a lot about the critical tactic of ‘de-positioning’ which is meant to influence the way your target…4 min read·Nov 2, 2018----
Marty MarionThe Defensive Positioning To Protect Your Brand From CompetitorsThe Positioning Matrix™ — The Four Environments: Part 32 min read·Oct 31, 2018----