Be an Innovator, Don’t be a Hustler

I keep reading this line in a blog or tweet or somewhere in the startup space in one way or another.

“Always be hustling”

I dissagree. When you Google “hustler” what do you think comes up?

Anyone can hustle and go after something. We don’t want to be anyone. We want to be someone.

Anyone can hustle and get a user for your app or service. I have hustled to get someone to download one of my apps. But the innovation is what needs to be done to keep that user. To constantly give them a delightful experience.

We are trying to build products and experiences differently. Be an innovator.