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Martyn Reding
Martyn Reding

1K Followers

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Published in Bootcamp

·Apr 21, 2022

Questions to ask in your Head of Design interview

When I was searching for design leadership roles, I kept a list of questions to use in interviews. They split neatly into four key areas: The type of role on offer Not all head of design roles are created equal The current state of design Is this a renovation project or…

Design Leadership

5 min read

Questions to ask in your Head of Design interview
Questions to ask in your Head of Design interview
Design Leadership

5 min read


Nov 9, 2021

The design leadership course I wish I’d had

I recently launched Design Leaders Studio. It’s an online course, created to support designers taking their first steps into leadership. I poured everything I’ve learned about building and running design teams into this and I wanted to share how and why I did it. — From design to leadership ⛰️ My path to head of design roles was a pretty standard route from practising designer, to lead designer and then to design team manager. …

Design Leadership

6 min read

The design leadership course I wish I’d had
The design leadership course I wish I’d had
Design Leadership

6 min read


Published in The Startup

·Feb 24, 2021

WTF does a head of design do all day?

Have you ever wondered how someone fills their time when they work in a design team but don’t design anything? Probably something to do with meetings and spreadsheets right? Well let’s take a look at a typical day for a head of product design. — 9am : Warming up with email, slack, calendar 📅 My day starts in probably the same way everyone’s does; by picking through the remnants of the previous day and figuring out what’s going on. I check email, slack and my calendar to see what’s happening today and where my focus should be.

Design Leadership

5 min read

WTF does a Head of design do all day?
WTF does a Head of design do all day?
Design Leadership

5 min read


Oct 22, 2020

Are you developing a well-rounded design team?

When you lead a design team, of any size and shape, it becomes part of your leadership responsibility to develop the talent you have. You must help your designers develop new skills, embrace new experiences as learning opportunities, and imbue a sense of progress. …

Product Design

4 min read

Are you developing a well-rounded design team?
Are you developing a well-rounded design team?
Product Design

4 min read


Jun 16, 2020

Designing haptic responses 101

I recently spent some (lockdown) time learning the basics of haptic feedback design. Having designed lots of UI feedback in the past I wanted to build another layer to my understanding and delve in to the current possibilities with today’s devices. — What are haptics? Haptic feedback is any physical notification/indication that can be felt by your body. The most common type of haptic response for product designers today are phone and wearable interfaces that notify users, without alerting other people. Sometimes these are used together with audio and visual responses to add an extra…

Haptics

4 min read

Basics of designing haptic responses
Basics of designing haptic responses
Haptics

4 min read


Published in The Startup

·May 11, 2020

From designer to manager — the trickiest transition

The design manager role has grown considerably over the past five years. As design has been recognised as a business value-driver and organisations have increased their design maturity, we’ve seen lots more design management roles being created. The design leadership community is now represented by Slack groups, conferences, meetups, content…

Design

6 min read

From designer to manager — the trickiest transition
From designer to manager — the trickiest transition
Design

6 min read


Dec 18, 2019

How I built the digital test & learn program at Virgin Atlantic

When I took up my role as Head of UX at Virgin Atlantic, we didn’t have an ongoing program of optimisation and experimentation. I tackled this opportunity by putting in place the following 6 point plan. 1. Dedicated effort Initially there was no dedicated role(s) across the department to run an optimisation effort…

Optimization

5 min read

How I built the digital test & learn program at Virgin Atlantic
How I built the digital test & learn program at Virgin Atlantic
Optimization

5 min read


Published in Prototypr

·Jun 25, 2019

7 deadly sins of a design leader

The line between great leadership and being a terrible boss is surprisingly fine. Each day you’ll find yourself walking a tightrope of nuance that spans between confidence and ignorance. …

Design Leadership

6 min read

7 deadly sins of a design leader
7 deadly sins of a design leader
Design Leadership

6 min read


May 1, 2019

Creating design that lasts (Avoiding the Ferrari syndrome)

In the past few years I’ve noticed a pattern emerging. I have seen a lot of great experience design failing to see the light of day, and I have noticed that there is a behaviour and attitude amongst designers, writers and researchers that’s contributing to this problem. …

Product Design

6 min read

Creating design that lasts (Avoiding the Ferrari syndrome)
Creating design that lasts (Avoiding the Ferrari syndrome)
Product Design

6 min read


Dec 3, 2018

A year of building UX at Virgin Atlantic

At the end of 2017 I took the role of head of user experience at Virgin Atlantic. What follows is a ‘warts and all’ run down of how I built the UX team from scratch. The steps I’ve taken in my new role as a design leader, the wins I had, mistakes I made, and the lessons I’ve learnt along the way. — Stepping into the role Preparing for day one Shortly after accepting the role I started gathering notes on how I wanted my first 90 days to go. I had the opportunity to swap notes with Alison Austin, who was also preparing to start a new role. …

Design Leadership

12 min read

A year of building UX at Virgin Atlantic
A year of building UX at Virgin Atlantic
Design Leadership

12 min read

Martyn Reding

Martyn Reding

1K Followers

Founder at www.designleaders.studio

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