Have you ever wondered how someone fills their time when they work in a design team but don’t design anything? Probably something to do with meetings and spreadsheets right? Well let’s take a look at a typical day for a head of product design.

Man asleep in tree
Man asleep in tree
Photo by Zhang Kenny on Unsplash

9am : Warming up with email, slack, calendar 📅

9.30am : Check performance with design team sync and 1:1s 🤝


eight arrow lines, from different directions crossing over in the centre
eight arrow lines, from different directions crossing over in the centre

The challenges of using development frameworks


I recently spent some (lockdown) time learning the basics of haptic feedback design. Having designed lots of UI feedback in the past I wanted to build another layer to my understanding and delve in to the current possibilities with today’s devices.

What are haptics?


face down on a desk, with a storm cloud above her head
face down on a desk, with a storm cloud above her head


1. Dedicated effort



The F1 analogy


At the end of 2017 I took the role of head of user experience at Virgin Atlantic. What follows is a ‘warts and all’ run down of how I built the UX team from scratch. The steps I’ve taken in my new role as a design leader, the wins I had, mistakes I made, and the lessons I’ve learnt along the way.

Stepping into the role

Preparing for day one



Martyn Reding

Design + Leadership www.martyn.design

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