Medium. Such wow. The paragon of good writing and reading experience. It only made sense that I serve this as my platform for sharing some of the knowledge on user experience I acquired (and will continue to acquire) as a web content specialist for Trend Micro for the past year and reading really good books (I will share my reading list on a future post! Good stuff!). My only hope is that you find it useful and interesting.

To better serve all readers (especially those new to UX), the first few articles in the series will serve as a high-level overview to various user experience principles. We’ll deep dive and get to the really good stuff later on.

What is user experience?

At its very core, user experience (or user experience design) is the act of making your website feel like it was built for every individual visitor. And the ideal user experience are those that visitors won’t notice, UX that is fluid and invisible and just makes sense. Everyone notices bad UX. Good UX? Not so much, why? Because good UX just works!

How can we create a good user experience?

I will be writing about different elements that will hopefully help you make a delightful experience for your visitors. I’m going to share some tips on how to make the most out of the different components of a page, from navigations, text, images, to videos and even ads. When putting all these components together, I will share some best practices for laying out information on different types of pages, dealing with FORMS(!), creating product pages (you’ll probably do this a lot, I sure did) and more. Tips for designing different types of websites, from simple ones like blogs, personal/portfolio sites, to complex ones like e-commerce websites, etc.

Does this really work?

A lot of the best practices in user experience design are based on tried and tested psychological principles and conclusive research into how people work with websites. This can only help us be better user experience designers and make websites that will just make sense for every visitor. Let’s begin!