A wonderful dose of reality for any type of startup. If they read nothing else, the first bit about “it’s hard…” It is, indeed, difficult to do anything in life that is actually worth doing; something that many would-be entrepreneurs sometimes ignore. They’ve fallen victim to magical thinking and the plethora of “surefire” success tips and methods out there (There are no three, four, or even five “simple” and “guaranteed steps to success.) Passion doesn’t equal ability or results. Some days are a slog and you must focus on the fundamentals (as you’ve noted.)