7 Rules of an Effective Business Card
Having an effective business card is not as modest as writing your name and contact information on a small 3.5" x 2" card. In fact, there are thousands of techniques you can set-up your business card, numerous choices when it comes to the information you contain, and even additional ways you can make your business card stand out.
If you flop in any of these areas, still, you could lose prospects, get your card blended before building an association, and hurt your capability to network successfully.
The Following seven business card rules will make your business card support your brand and make your business stand out:
1. Consider Only the Most Significant Information
It’s enticing to decrease the font size and include every last bit of information you have on your business card. I have seen cards that include the clips (name, title, business name, phone, email, website), plus every social network profile, a sales pitch, a complete list of services and a bio. If you have this much information on your card, you are most surely losing the receiver’s attention due to information burden.
You want to include adequate to pique the curiosity of the recipient and make it unforgettable, without making his or her head gyrate. Skip the clutter, and keep your business card simple by being discerning about the data you contain.
2. Ensure It Is Legible
Trendy fonts are exciting, but there’s a time and a place for them, and your business card typically isn’t the right place. Make sure the fonts you use on your business card aren’t too tiny, too elaborate, or distorted in some way, making your card problematic to read.
Do you want to add some zing to your card? Let your logo be the design component that enhances curiosity and keep the writing simple and candid.
3. Avoid Full Coverage
Through inexpensive business card printing, it’s very common to have full-color text and designs on both sides of your business card. But, evade the temptation to wholly conceal every white space on your card, unless unconditionally required.
It’s difficult for your receiver to make notes or jot down a recollection trigger when there is no room to inscribe, when there is a dark color covering the whole exterior, or when a high-gloss texture is applied to both sides. For those who frequently use business cards for note-taking, your black, glossy card may not make the cut for them.
4. Ensure they are Professionally Printed
Whereas you could print your own business cards at home on your inkjet printer with perforated business card paper, please contemplate professional printing in its place. Except if you have commercial printing capabilities, DIY business cards might not make the best first impression.
You might be able to save a sensible amount of money and apprise your information effortlessly if you print them yourself, but the effect of handing over a homemade business card isn’t the same as cards that are printed professionally.
5. Design for Your Audience
If you have several businesses, you may deliberate on using the front of your business card for one undertaking and the back for the other. In some instances, when the two businesses match each other or are slackly linked, this may work.
Nevertheless, if you have two contrasting identities — let’s say you’re a digital marketer by day and a bus driver at night — you should generate a business card for each business to circumvent any mix-up and speak directly and applicably to each distinct audience.
6. Choose Special Finishing Options Carefully
There are a countless ways to make your business card stand out when it comes to the design. I have seen some very effective business cards that focus on attention-getting final features such as rounded corners or other die cuts, holes punched through, unusual sizes, embossing, foil accents, and folds that can turn a simple card into a mini-brochure.
Any of these potentials may work for your business card, but make sure you are choosing a finish that is applicable to your brand, not just something cool to try.
7. Consider a Call to Action
Despite the fact that I endorse keeping your business card simple and streamlined, that doesn’t mean you can’t use some treasured aspect for a special offer or other call to action. Craft a short message that offers a discount, directs the recipient to your website, or provides a tip that will be significant and beneficial to the reader.
If you hit the mark with a specific call to action or other supportive information, you can make your card instantaneously memorable and generate more leads in the process.