ah, yes! Absolutely agree when you’re talking about Developer Advocates. I was responding to this statement: “If you are in Developer Relations and you’re not writing any code, you’re probably not doing Developer Relations”. Those are two very different assertions :) That being said, I’d love to chat more at some point! Feel free to throw some time on my calendar if you like: https://doodle.com/mary_grace
While I love much of what you’ve said in this article, I strongly disagree with this statement. I think everyone in DevRel should be able to speak intelligently _about_ the code and about the product, but I think the far more important piece of DevRel is being able to connect community members to community members as well as to members of your…
Facebook advertising (like most advertising) is all about being in the right place at the right time. The piece they capitalize on, as you said, is the feeling that you’re missing out on something special or important that can be solved with that next $70 you spend on advertising! It’s always just around the corner but never quite within reach.
If you’re writing primarily for a dev audience, I totally agree that Medium isn’t the boost that you were probably hoping for! Try dev.to — it’s essentially Medium for developers, but they have an awesome community built up around it and you can syndicate your content there from your personal site.