PinnedMaryam FarooqThe Power of Collaborative Filtering in E-commerce and BeyondCollaborative filtering is a technique used by many e-commerce companies to provide personalized recommendations to their customers. By…Apr 3, 2023Apr 3, 2023
PinnedMaryam FarooqPredictive Analytics for Customer Churn: Building an Effective Detection ModelAs competition increases in the marketplace, retaining customers has become a top priority for businesses. Customer churn, or the loss of…Apr 2, 2023Apr 2, 2023
PinnedMaryam FarooqThe Future of Marketing: Leveraging Propensity Models to Create Personalized Customer ExperiencesThe world of marketing has seen a significant shift in recent years with the advent of digital technologies and the explosion of data…Apr 2, 2023Apr 2, 2023
PinnedMaryam FarooqFrom Insights To Impact: The Art of Data-Driven MarketingWith emerging trends, marketing dynamics are completely changed across the globe. From an early age, we have studied product and…Apr 1, 2023Apr 1, 2023
PinnedMaryam FarooqNavigating the Chicken-and-Egg Dilemma of Digitalization: A Strategic ApproachThe chicken-and-egg dilemma of digitalization can be a daunting challenge for businesses. Should they invest in digital tools and channels…Apr 1, 2023Apr 1, 2023
Maryam FarooqPixel Tracking in Email Marketing: How to Use It to Increase ConversionsEmail marketing has been a popular marketing strategy for decades, and it continues to be a valuable tool for businesses looking to engage…Apr 16, 2023Apr 16, 2023
Maryam FarooqThe Rise of Autonomous Marketing: How AI is Transforming the IndustryThe marketing industry is experiencing a significant shift as a result of the rise of artificial intelligence (AI) and machine learning…Apr 13, 2023Apr 13, 2023
Maryam FarooqIn today’s data-driven world, businesses rely heavily on data analytics to drive decision-making…Develop a data cleaning plan: Before you begin the data cleaning process, it’s important to have a plan in place. This plan should outline…Apr 7, 2023Apr 7, 2023
Maryam FarooqThe Top Marketing Analytics Platforms You Need to Know AboutMarketing analytics has become an essential part of modern-day marketing. With so much data available, it’s vital to have the right tools…Apr 4, 2023Apr 4, 2023
Maryam FarooqCreating a Culture of Agility: Key Principles for Agile MarketingIn today’s fast-paced business environment, marketing teams are constantly under pressure to produce results quickly and efficiently…Apr 4, 2023Apr 4, 2023
