No Self-Respecting South Asian Cook Uses Masalas Out of a Box — Except This One

The curious case of the brand at the heart of Pakistan’s culinary conscience

It’s a refrain you hear often: No self-respecting South Asian cook uses pre-made masalas out of a box.

Food writers, cookbook authors, and South Asian culinary experts at-large either lament the use of pre-made masalas or act as if they simply aren’t used. Sameen Rushdie, author of “Indian Cookery,” finds…

Why Is South Asian Food Writing So One-Dimensional?

While there’s visibility, there is a lack of narratives from Muslim Indians, those of lower castes, and those across the South Asian diaspora

No Self-Respecting South Asian Cook Uses Masalas Out of a Box — Except This One

The curious case of the brand at the heart of Pakistan’s culinary conscience

Maryam Jillani