Why the internet matters to your business

Just a few years ago, Nigerians were casual internet users at best. The internet was a promising but cluttered space that had a high cost of entry, and most people weren’t interested.

Fast forward a few years, almost everyone owns a smart phone or a laptop or a tablet and a day doesn’t go by without them visiting the internet.

Social Media

What does this huge influx of internet users mean for business? Whether you operate an online business or have a sand depot, the importance of the changing world of web is huge.

Many companies in the traditional business environment were unable to directly sell goods. These companies need middlemen to help sell goods in the business environment called “the market”. They are basically focused on local audience and very limited audience at that. And they are most likely focused on correct locations to attract their target market.

A business is no longer dependent on its local customer base for its survival.

The internet allows companies to set up websites or other electronic order systems to sell products and generate a pipeline for future business sales. The internet has changed not only a business base, but how a business communicates with employees, and funds and manages the competitor.

A business that does not correctly leverage on social media is missing out on enormous potential audience using-facebook, twitter, linkedin, instagram, whatsapp efficiently is a good way to market your brand and product for free.

Online Retail

Also, if you operate a business, or you are a service provider and are yet to set up an online presence, you are missing out on potential profits. In addition to this, you can also make use of third party sellers like Konga and Jumia to move your stock without ever building up your website.

Demographics

The internet is evidently a popular medium amongst younger audience and even older audience who are typically not associated with internet consumption is embracing it and browsing online. But there are still lots of older people who have never used the World Wide Web (don’t let this stop you if your target market is the older generation). Because with the help of the internet, your business can be on the map and will help customers and buyers locate your business easily.

By the way, the way these demographics access the internet is different. Smart phones are the most popular way to access the web on the go. So ensure your site is mobile friendly.

Conclusion

Nigeria is becoming one of the fastest growing internet users in Africa. Any business can find an array of buyers and consumers thanks to some marketing tools and options. Now a company can promote itself online to an audience of over 39.3 million daily users with which 78% of Nigerians have access to internet and 83% of Nigerians online engage in social media.

Oh One More Thing

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