@lways On (June 2017 issue of Floral Management is up!)
I’ve had the total pleasure of writing about the floral industry for Floral Management magazine and the Society of American Florists since (gulp) 2003.
In the latest issue of Floral Management, I talked to four business owners about how they manage the many demands of online marketing and how they decide which tasks (if any) to outsource.
I also interviewed a manager who has learned how to keep morale high, and I helped a longtime florist articulate why exactly he trusts everyone on his staff to post to social media.
You can read all of that, and much, much more at safnow.org. (You have to be an SAF member to access these stories :)