Who Will Dress Melania Trump?

The future FLOTUS may just skip the designer brouhaha and buy clothes off the rack, i.e. Net-a-Porter.


The Melania Trump First Lady Fashion Watch is officially in hyper drive. Militant anti-Trump designers (Marc Jacobs, Derek Lam and Phillip Lim) are on the record stating they won’t dress her, others are willing to step up (Diane von Furstenberg, Thom Browne, Tommy Hilfiger. Tom Ford told The View: “I was asked to dress her quite a few years ago and I declined; she’s not necessarily my image.” On the other end of the spectrum, Dolce & Gabbana’s Stefano Gabbana proclaims on social media that Ms. Trump is a “#D&G Woman.”

Has anyone noticed that Ms. Trump can dress herself?

In a nice modern twist, Ms. Trump favors shopping on the luxury e-commerce site Net-A-Porter. And, seemingly paying retail prices, the future First Lady circumvents the need for designer discounts or loans or participation or approval of her husband’s politics. She just clicks on what she wants and buys it.

A recent British Vogue story — “What We Can Expect from Melania Trump” -predicted that “Melania will presumably stick to the labels she loves and purchases for herself from Net-a-Porter — Dolce & Gabbana, Roksanda, Balmain, Michael Kors…”

If a good wardrobe is armor — protective covering preventing damage from being inflicted to an object — Net-a-Porter is Ms. Trump’s armorer.

Up until the Republican Convention, Ms. Trump had given few public speeches to a national audience. For her big moment, Ms. Trump rocked a curve-hugging confidence-boosting white Roksanda dress with dramatic bell sleeves, purchased from Net-A-Porter.

Following revelations that parts of the speech were plagiarized, Ms. Trump appeared at day four of the convention swathed in Fendi. WWD reported the silk-and-wool blend dress (with mink and crystal detailing) was purchased from, yes, Net-a-Porter and noted that it was done “eschewing the help of a stylist or a designer freebie.”

Then came the Donald Trump, conquest-bragging leaked tape (“Grab them by the pussy” ….)

Ms. Trump’s appearance at the presidential debate after the lewd disclosures — and reports her husband apologized to her — spoke volumes. Head to toe in fuchsia, Ms. Trump was no shrinking violet. But it was the Gucci “pussy bow” blouse that provided a semiotics field day for writers. While there is no confirmation it was purchased from Net-a-Porter, it was available on the site, where it promptly sold out.

What to wear to the election polls when your husband is predicted to be the big loser? A sleek Michael Kors sheath topped by a Balmain coat, nonchalantly tossed over the shoulders. So relaxed and casual. And as per WWD: “Known to make all of her fashion choices and purchases by herself, Melania Trump bought the dress at Michael Kors’ upper Madison Avenue boutique and the Balmain coat via Net-a-Porter, according to her spokeswoman.”

And so it goes. An unsubstantiated dossier allegedly compiled by the Russians of your husband cavorting in a Moscow hotel? Ah, so easy to envision Ms. Trump in her Louis XIV aerie, indulging in a little self-healing retail therapy, searching Kors, D&G, momentarily considering a Balmain double-breasted wool blazer beaded dress. Scrolling. Then zeroing in on a stunning open-backed sequined black midi-dress ($6,650). Ms. Trump, pausing, smiles to herself, and feeling cheeky, drops it in the Shopping Bag.

Tom Ford.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.