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Last month, I had the opportunity to attend the UXStrat USA conference in Boulder, Colorado. This year’s line-up included speakers from companies like Uber, Google, Instagram, IBM and AirBnB that have become unofficial authorities in the UX world.

Based on my unscientific observation, researchers represented a largest contingent of attendees and presenters, having chosen UXStrat over more research-focused EPIC, UXPA or Strive. Are researchers still fighting for the attention of the decision-makers or are we finally becoming more strategic?

This got me thinking, “What does it mean for a researcher to be strategic? …

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Credit: Dilbert Cartoon by Scott Adams

(French version follows)

If only I had a crypto nickel for every time I read some news about blockchain (pun intended). Blockchain technology has generated a lot of buzz in the financial services industry. According to Google trends, worldwide chatter hit fever pitch right before Christmas 2017 when Long Island Iced Tea rebranded as “Long Blockchain”. Their clever publicity stunt briefly boosted the company’s market value sixfold. But the initial excitement has given way to a more rational, level-headed discourse about the merits of this technology.

If you’re reading this, you probably already know that blockchain is a distributed, immutable public ledger. It’s one of those definitions that requires a dictionary to understand, so here’s a quick primer. Blockchain has been touted as a means of creating transparency and trust, preventing fraud, improving efficiency, and more. …

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Here are I am tonight in yet another hotel. My swanky digs for the night are actually the cheapest thing I could find through my company’s online reservation system. My room has a chaise lounge, abstract art creeping from the focal wall onto the ceiling and at least five types of light fixtures. The lobby and the room make a great first impression.

I travel quite a bit, both for pleasure and for work. Though I’ve never done UX research in the hospitality industry, I have a lot of say as an advanced user. …

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An ecosystem is an interconnected set of services that allow users to fulfil a variety of needs in one integrated experience.

(French version follows)

One of the world’s leading consulting firms McKinsey & Co. predicts that by 2025, 30% of global revenues will be driven by 12 distinct ecosystems. An ecosystem is an interconnected set of services that allow users to fulfil a variety of needs in one integrated experience. Of the 12 ecosystems, a few are of interest to P&C insurers, namely B2B services, housing and mobility.

The concept of mobility is not limited to car ownership. It encompasses everything relevant to getting people and things from point A to point B: taxis, ridesharing, public transit, freight trucks, cargo ships, electric scooters, roads and highways, parking and more. …

(Read it in French below)

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Forward-thinking insurers are leveraging Amazon’s immense reach to acquire new customers and enhance their product offering.

I googled “Amazon” the other day and didn’t find anything related to the South American rainforest until I reached the bottom of page 5. Instead, I found an overwhelming number of search results related to the online retailer. Over the two decades, Amazon, the company, has grown from an online bookseller into a multinational, multi-business conglomerate. Its empire encompasses, among others, a retail marketplace, cloud services, smart home assistants, content production and distribution, and now a grocery business.

Last year, Amazon made quite a splash in the news when they announced a joint venture with GEICO’s parent company Berkshire Hathaway and JP Morgan to tackle employee healthcare. The move sparked rumours that the company is getting into the insurance business. Meanwhile, some insurers focused their creative energy on finding ways to work with Amazon. Take a look at 5 insurers from around the world who are leveraging Amazon’s immense reach to their advantage. …

About

Maryia Rusanava

Design researcher at Intact Lab. I spot trends, detect patterns, connect the dots and try to figure out where the puck is going to be.

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