Mary GerberFinally Feeling the Heat of Becoming a Firefighter“Bobby, you’re up!” a teammate says to Bobby Lenaburg, gesturing towards home plate. With sweating palms, eleven-year-old Bobby kicks up…4 min read·May 3, 2017----
Mary GerberMillenial Storytelling StandardsStorytelling in today’s digital society is primary focused on millenial perspectives and ideals. Through television and online…2 min read·Apr 4, 2017----
Mary GerberMan and Grizzly Bear — Rewriting History; More than just a GoPro original productionA video presented by GoPro is titled, Man and Grizzly Bear — Rewriting History. The video is an original GoPro production and was published…3 min read·Mar 21, 2017----
Mary GerberSinatra: An iconic character of many attributesWriter Gay Talese had originally intended to profile Frank Sinatra in 1965. However, when the star became a bit under the weather, he…3 min read·Mar 9, 2017----
Mary GerberAre Super Bowl ads more successful if they tell a story?Whether you are rooting for either team in the Super Bowl, or you do not watch football at all, the commercials are what make watching the…2 min read·Feb 28, 2017----
Mary GerberFact & Fiction: A crucial differentiation in PRMerriam-Webster defines public relations as “the business of inducing the public to have understanding for and goodwill toward a person…2 min read·Jan 24, 2017----
Mary GerberinThe MVPLulemon Athletica: Portraying positivity through the brandLululemon Athletica is a yoga-focused athletic apparel company. Initially, I discovered the brand when I became interested in working out…3 min read·Jan 17, 2017----
