Mary GerberFinally Feeling the Heat of Becoming a Firefighter“Bobby, you’re up!” a teammate says to Bobby Lenaburg, gesturing towards home plate. With sweating palms, eleven-year-old Bobby kicks up…May 3, 2017May 3, 2017
Mary GerberMillenial Storytelling StandardsStorytelling in today’s digital society is primary focused on millenial perspectives and ideals. Through television and online…Apr 4, 2017Apr 4, 2017
Mary GerberMan and Grizzly Bear — Rewriting History; More than just a GoPro original productionA video presented by GoPro is titled, Man and Grizzly Bear — Rewriting History. The video is an original GoPro production and was published…Mar 21, 2017Mar 21, 2017
Mary GerberSinatra: An iconic character of many attributesWriter Gay Talese had originally intended to profile Frank Sinatra in 1965. However, when the star became a bit under the weather, he…Mar 9, 2017Mar 9, 2017
Mary GerberAre Super Bowl ads more successful if they tell a story?Whether you are rooting for either team in the Super Bowl, or you do not watch football at all, the commercials are what make watching the…Feb 28, 2017Feb 28, 2017
Mary GerberFact & Fiction: A crucial differentiation in PRMerriam-Webster defines public relations as “the business of inducing the public to have understanding for and goodwill toward a person…Jan 24, 2017Jan 24, 2017
Mary GerberinThe MVPLulemon Athletica: Portraying positivity through the brandLululemon Athletica is a yoga-focused athletic apparel company. Initially, I discovered the brand when I became interested in working out…Jan 17, 2017Jan 17, 2017