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The definitive guide to crafting engaging multisensory experiences in a physical space with the use of emerging technologies

As Creative Technologists, we spend a lot of time working out how best to communicate complex ideas in an engaging way. While tools might range from web, mobile development and experience design to hardware prototyping, wearables, creative coding and art installations, the brief for this type of “storytelling challenges” is often the same:

“How might we communicate [ __________ ] without slides?”

While storytelling has always been immersive (think theatre, for example), technology gives us tools to unlock additional senses, boost users’ imagination, spark dialogue, and fuel self-expression.

The evolution of technology has shaped the way we design, build, and…

Image by Sinan Ozdemir (

Could envisioning all the ways NOT to design result in a better solution?

The main design tool of a creative technologist is code.

From a design doing perspective, I advocate for my craft and strive to deliver the most elegant solution using the right mix of existing and emerging technologies.

As a design thinker, my mission is to make sure any application of technology is meaningful. It is there for a reason and the value it adds for a user is greater than effort and resources it takes. Sounds simple, right? What it means in real life is sometimes saying…

When it comes to creative process, there are ways that boost creativity and come up with good ideas in much shorter time and with less requirements to the environment.

There is an infinite — yes, I think INFINITE — number of techniques to facilitate ideation. Some of those are for individuals, some for groups. Many involve different tools. Some work for everyone, some are highly individual. However, there is a list of three that are quite helpful in tech businesses and structure your idea flow to deliver best results quickly.

The one technique I personally use quite often is Mind…

Personally, I prefer to segregate IoT into two different pools — business and consumer.

Business applications of IoT are huge and relate to manufacturing, insurance, public safety, construction, transportation, banking and payment systems. This pool relies heavily on big data, cloud, and infrastructure.

Consumer (B2C) pool seems more interesting as it has the potential to reimagine the reality around us.

Especially advertising. Whenever every human-made object becomes a medium able to receive, store, and stream data — the new world opens for business, creativity, communication, connectivity, and… responsibility.

Here’s a deck with a short overview of IoT:

Augmented reality — seeing more while looking at ordinary things — how cool is that? A ground for endless imagination. Adding to reality, not replacing it. Woah!

The basic concept is that a 2D or 3D object triggers a pop-up of another piece of content.

A trigger can be:

  • 2D object (an image, sign, printed or digital ad, traffic sign, christmas card, a letter — whatever)
  • 3D object (a building, YOU, candle, Christmas tree, your cat — if it sits still)
  • GPS location

When a trigger is identified, you’re now able to see AR effect:

  • another image
  • a 3D model

Marina Razakhatskaya

Creative Technologist. Experiments in tech, design, and lifestyle.

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