The top 30 marketing, sales, and management books of 2018

A new year is always a new beginning and an excellent cause to make conclusions and build new plans. Books are the best helpers for people who want to make difference, who want to grow into a better version of themselves. We gathered here valuable and thought-provoking books about marketing, sales, and management that will encourage you and show a lot of new perspectives.

Previously published by Ralabs

Marketing

This Is Marketing: You Can’t Be Seen Until You Learn to See

Seth Godin

Amazon rate: 4,7 GoodReads rate: 4,11

How to build a marketing strategy focused on empathy and emotional connection? How to do work that matters for people who care? Seth Godin, an author of nineteen international bestsellers, presents a game-changing approach to marketing.

"Marketing is our quest to make change on behalf of those we serve, and we do it by understanding the irrational forces that drive each of us."

Non-Obvious 2019: How To Predict Trends And Win The Future

Rohit Bhargava

Amazon rate: 5 GoodReads rate: 5

This book is a bestselling list of newest trends composited by a marketing expert and Georgetown University Professor Rohit Bhargava. Find out how to grow business and make a bigger impact in the world using non-obvious thinking.

"have studied thousands of people . . . and it’s breathtaking how many reject an opportunity to learn. — Carol Dweck (from Mindset)" — Rohit Bhargava

Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

Gary Vaynerchuk

Amazon rate: 4,7 GoodReads rate: 4,18

Practical and inspiring book on how to amplify your personal brand with a help of current major social media platforms. With this theoretical and tactical advice, it is easy to grow your enterprise and become the biggest thing on Twitter, Facebook, YouTube, Instagram, and others.

"If you’re not 100 percent happy with your life today, it is never a waste of time to try something that could get you there." — Gary Vaynerchuk

One Million Followers: How I Built a Massive Social Following in 30 Days

Brendan Kane

Amazon rate: 4,8 GoodReads rate: 4,00

Another great book for people who need to create unique and valuable content, gain a dedicated online following, and to build from scratch multi-media brand through social media platforms. Brendan Kane teaches how to stand out among all the informational noise.

“Today, the online world is so cluttered that even truly great content often gets buried or ignored. The good news is that you can take control of your ability to reach a wide audience — and you can start today, with One Million Followers.” — Katie Couric

YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

Sean Cannell, Benji Travis

Amazon rate: 4,7 GoodReads rate: 4,21

Based on a decade of experience and interviews with over one hundred top creators, Sean Cannell and Benji Travis give you a handbook on how to become an online video expert and create a lucrative business.

“It’s not all about making money. You never knew what opportunities, relationships, or experiences will come your way as a result of building your influence on YouTube.” — Sean Cannell, Benji Travis

Influencer: Building Your Personal Brand in the Age of Social Media

Brittany Hennessy

Amazon rate: 4,5 GoodReads rate: 3,82

The core influencer principles of creating content worth double tapping. How to elevate your profile and get discovered? How to build an audience and keep them engaged? Brittany Hennessy gives the answers and shows how to embrace your edge and make money.

“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” — Iskra Lawrence, Aerie Model and Instagram star

The Messy Marketplace: Selling Your Business in a World of Imperfect Buyers

Brent Beshore

Amazon rate: 5 GoodReads rate: 4,27

This book is the accumulation of thousands of hours discussions the details of selling a business. Here you can find tips on how to avoid a big amount of stress, anxiety, and frustration at the moment when your business will need a transition. See how you and your company can transition through a transaction with an outside investor.

"It's simply not possible to find the knowledge you'll gain reading this book anywhere else. It's an insider's guide to the acquisition process. Insightful and straightforward, this book will have you prepared for the day you decide to take outside capital, or exit." — John Garrett, Community Impact Newspapers

Eat Their Lunch: Winning Customers Away from Your Competition

Anthony Iannarino

Amazon rate: 4,8 GoodReads rate: 4,28

This book is perfect for you if you are B2B salesperson and want to grow 12 percent a year in an industry that’s growing by 3 percent. Here you can find an explanation on how to understand the different priorities for everyone in your prospect’s organization, win over the right people at the organization in the optimal sequence, and more.

“Iannarino takes a deep and much-needed dive into territory we don’t like to admit exists: crowded, competitive, and challenging marketplaces. If you are reading this, that likely describes your world, so do yourself a favor and read this book.” — Andrea Waltz, co-author of Go for No!

Freakishly Effective Social Media for Network Marketing: How to Stop Wasting Your Time on Things That Don’t Work and Start Doing What Does!

Ray Higdon, Jessica Higdon

Amazon rate: 4,9 GoodReads rate: 4,37

If you got lost in a social media, this book will help you to find the right way. It is a must-read for everyone who wants to build a successful network marketing business and avoid the most common mistakes in posting and interacting with other users and businesses.

"All things being equal, people prefer to do business with people they know, like, and trust." — Ray Higdon

Sales

Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine

Ryan Serhant

Amazon rate: 4,8 GoodReads rate: 4,42

How to win every single time and manage several deals at once? With useful lessons, lively stories and vivid examples, this book shows that anyone who uses these principles can increase profits and achieve any goals.

"Ryan Serhant is the authority on all things selling. If you want to sell more than anyone else, read this now." ― Gary Vaynerchuk, New York Times bestselling author

Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success

Jordan Belfort

Amazon rate: 4,6 GoodReads rate: 4,12

Have you ever heard about the movie “The Wolf of Wall Street”? It immortalized the name of the most famous stockbroker in the world ― Jordan Belfort. In this book, Belfort shared his step-by-step sales and persuasion system that is able to turn anyone into a sales rock star.

"Once you become even reasonably proficient with the Straight Line System, you’ll be able to take any prospect, regardless of where they started off on the certainty scale, and move them to higher and higher levels of certainty with remarkable ease. It will simply be a matter of taking immediate control of the sale, and then moving your prospect, step by step, down the straight" — Jordan Belfort

Exactly What to Say: The Magic Words for Influence and Impact

Phil M. Jones

Amazon rate: 4,5 GoodReads rate: 3,8

Bestselling author, world’s leading sales trainer Phil M. Jones says it is a real art to know exactly what and when to say something. He taught over two million people to be better communicators and put in this book the main of his tactics. You need them to get more of what you want.

"There are two types of people in this world: those who resist change in favor of nostalgia and those who move with the times and create a better future." — Phil M. Jones

Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price

Keenan

Amazon rate: 5.0 GoodReads rate: 4.00

What are the main rules in sales? This book is gain to break down myriads of outdated sales tactics and raise the sales IQ of selling organizations over the globe. Discover a new powerful way to connect with buyers and achieve your goals.

"If my memory was erased and I had to start over in sales and I could only use one tool to train myself — it would be this book." — Casper Fopp, Chief Revenue Officer at Wondersign

Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want

Lee B. Salz

Amazon rate: 4,9 GoodReads rate: 4,07

Here you can find nineteen easy-to-implement concepts that help to win deals and protect margins at the same time. Useful practical, tactical, and doable ways to differentiate yourself from the competition and provide value to your buyer.

"A treasure chest of practical, tactical, and doable ways to differentiate yourself from the competition! Read it... use it!" — Anthony Parinello, author of Selling to VITO, the Very Important Top Officer

Lead Generate: 61 Days to Double Your Pay

Scott Groves

Amazon rate: 5.0 GoodReads rate: 4.00

Business coach and top producing loan officer Scott Groves offer to make an experiment and during 61 days follow his advice. He sure after this period of time every salesman can double their lead volume and dramatically increase their income. Ready to try?

“This book is much like Scott in that it is easy to read, easy to know, and super smart. It is built for our instant satisfaction app-numbed minds and you'll get something out of it every time if you just spend a few minutes with it every day.” — Charles Martin, State Farm Agent

The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone

Matthew Pollard

Amazon rate: 5.0 GoodReads rate: 4.00

Can an introvert be really great at sales? The author of this book, Matthew Pollard, says YES and convinces us that introverts are especially good when they realize how to use their natural strengths. The book shows how to find your confidence, be prepared for every situation, profit from a process that doesn’t rely on personality, and more.

"The story is the heart of the sale." — Matthew Pollard

Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No

Jeb Blount, Mark Hunter

Amazon rate: 4,8 GoodReads rate: 4,33

Useful ideas on how to effectively handle objections in any selling situation. Learn the science of resistance and why buyers throw out objections, get rapid negotiation techniques, and get rid of your fear of NO.

"Objections is a masterpiece that demonstrates why Jeb Blount is one of the most in-demand sales trainers and speakers on the planet. This powerful book will help increase your confidence and results as you learn how to bust tough sales objections you face every day!" — Mike Weinberg, author of New Sales. Simplified

Management

Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

John Doerr

Amazon rate: 4,3 GoodReads rate: 4,03

In this book, legendary venture capitalist John Doerr reveals the essence of Objectives and Key Results (OKRs). You will find out all benefits of this goal-setting system and read case studies with narrators including Bono and Bill Gates.

"Leaders must get across the why as well as the what. Their people need more than milestones for motivation. They are thirsting for meaning to understand how their goals relate to the mission." — John Doerr

The Phoenix Project: A Novel about IT, DevOps, and Helping Your Business Win

Gene Kim, Kevin Behr, George Spafford

Amazon rate: 4,7 GoodReads rate: 4,25

This is a 5th updated and expanded anniversary edition of a book that flipped the world of IT on its head. Gene Kim, Kevin Behr, and George Spafford wrote a business book that masquerading as a work of fiction and explains how to improve IT organizations.

"Being able to take needless work out of the system is more important than being able to put more work into the system." — Gene Kim

It Doesn’t Have to Be Crazy at Work

Jason Fried, David Heinemeier Hansson

Amazon rate: 4,6 GoodReads rate: 3,95

Is it really necessary to work long hours to be successful? Authors of the New York Times bestseller reject this widespread belief. Read how to build effective work based on calm and peace instead of chaos and stress.

“It’s time for companies to stop asking their employees to breathlessly chase ever-higher, ever-more-artificial targets set by ego.” ― Jason Fried

Powerful: Building a Culture of Freedom and Responsibility

Patty McCord

Amazon rate: 4,5 GoodReads rate: 4,17

Patty McCord, ex-chief talent officer at Netflix, wrote a book that will change the way how you think a business should be run. Her work got to the list of the 11 Leadership Books to Read in 2018 from The Washington Post. Find out how to create a unique and high-performing culture at your company.

"Excellent colleagues, a clear purpose, and well-understood deliverables: that’s the powerful combination." — Patty McCord

Imagine It Forward: Courage, Creativity, and the Power of Change

Beth Comstock, Tahl Raz

Amazon rate: 4,3 GoodReads rate: 4,07

One of the famous innovation leaders Beth Comstock talks about how to grapple with the challenges to change we face regularly. This book is for everyone who wants to find the courage to change their companies and careers and reinvent “the way things are done”.

“Ideas are rarely the problem. What holds all of us back, really—is fear. It’s the attachment to the old, to ‘What We Know.’” — Beth Comstock

Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts

Annie Duke

Amazon rate: 4,2 GoodReads rate: 3,86

How to get comfortable with uncertainty? How to deal with information that is hidden from view? Annie Duke shares convenient tools that anyone can use to embrace uncertainty, make better decisions and become more confident in the long run.

"In the most of our decisions, we are not betting against another person. Rather, we are betting against all the future versions of ourselves that we are not choosing." — Annie Duke

Crisis of Responsibility: Our Cultural Addiction to Blame and How You Can Cure It

David L. Bahnsen

Amazon rate: 4,8 GoodReads rate: 4,13

One of the top business advisors in the US David L. Bahnsen believes that to get out of the responsibility crisis is our only way to survive in the new era of populism. His main goal is to explain that our fate still rests in our own hands.

"David Bahnsen has written a bracing and incisive critique of our increasingly pervasive culture of victimization. He makes a compelling case that it's still within our power, and absolutely necessary, that we help ourselves. You will enjoy and profit from this book." — Rich Lowry, editor-in-chief at National Review

When: The Scientific Secrets of Perfect Timing

Daniel H. Pink

Amazon rate: 4,5 GoodReads rate: 3,77

This #1 Wall Street Journal Business Bestseller will help you with personal improvement at work, at school, and at home. Time is all what we really have. Using multiple researchers from psychology, biology, and economics, the author gives us a lot of ideas on how to manage it better.

"Elite performers have something in common: They’re really good at taking breaks" — Daniel H. Pink

Leadership: In Turbulent Times

Doris Kearns Goodwin

Amazon rate: 4,7 GoodReads rate: 4,42

What makes a good leader? Where ambitions come from? Does leader choose us, our we choose a leader? Pulitzer Prize-winning author Doris Kearns Goodwin has answers on all these questions and more. This book is an essential road map for everyone who has leadership ambitions.

"More and more it seems to me that about the best thing in life is to have a piece of work worth doing and then to do it well." — Doris Kearns Goodwin

The Dichotomy of Leadership: Balancing the Challenges of Extreme Ownership to Lead and Win

Jocko Willink, Leif Babin

Amazon rate: 4,8 GoodReads rate: 4,42

Another valuable work on leadership that became the #1 National Bestseller. Authors are helping us to find the balance between the two most important for every leader positions: when they should lead and when they should follow. Find out which skills are mission-critical for any leader.

"If mistakes happen, effective leaders don’t place blame on others. They take ownership of the mistakes, determine what went wrong, develop solutions to correct those mistakes and prevent them from happening again as they move forward." — Jocko Willink

The Culture Code: The Secrets of Highly Successful Groups

Daniel Coyle

Amazon rate: 4,8 GoodReads rate: 4,38

How do you build a positive environment at your company or change all that needs fixing? Based on his experience and numerous examples, Daniel Coyle offers specific strategies that will drive positive changes in your corporate culture, build trust, and inspire collaboration.

"The number-one job is to take care of each other. I didn’t always know that, but I know it now." — Daniel Coyle

Your Best Year Ever: A 5-Step Plan for Achieving Your Most Important Goals

Michael Hyatt

Amazon rate: 4,8 GoodReads rate: 4,04

What to do when you are stuck? How to triple the likelihood of achieving your goals? This is the must-read for everyone who doesn’t feel any progress in their professional, relationship, financial or intellectual life. Let’s close the gap between reality and dreams.

"Time keys for habit goals create external cues that trigger action." — Michael Hyatt

Leadership and Self-Deception: Getting Out of the Box

The Arbinger Institute

Amazon rate: 4,6 GoodReads rate: 4,12

This is the third edition of a worldwide bestseller that made a powerful impact on organizational leadership and personal lives of numerous readers. This book helped over 2 million people to avoid traps in a “box” of endless self-justification and dramatically improve all their relationships.

"An in-the-box organization is filled with people who are focused on themselves and on being justified. Imagine, in contrast, an organization where everyone is focused on others and on achieving results." — The Arbinger Institute