Masaharu HayatakiNavigating The Unjustifiable Premiums and Misleading Representations Act: Tips for Small Businesses…Bootstrapped startups often outsource all their translation needs to crowd sourced freelance because of their competitive price which is…Aug 24, 2023Aug 24, 2023
Masaharu HayatakiPeople want a quarter-inch drill. They don’t want a quarter-inch hole.Harvard Business School Professor Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch…Aug 16, 2023Aug 16, 2023
Masaharu HayatakiDoes Japanese really have no swear words?Are English and Russian different? Well, I believe most people from Europe or America would say “Yes”. To me, from a Japanese perspective…Aug 15, 2023Aug 15, 2023
Masaharu HayatakiInfluencer marketing becomes illegal in Japan?In this article, I introduce the outline of stealth marketing, the background of criticism against it, cases, and measures against it.Aug 2, 2023Aug 2, 2023
Masaharu HayatakiBusting the SEO Myth: Title Length Limit is Not 50–60 CharactersIn my time as a freelance marketer, I’ve executed numerous SEO strategies developed by various agencies. Many of these projects involved…Jun 26, 2023Jun 26, 2023
Masaharu Hayataki3 Reasons Why Good Translation Is Expensive and It’s Totally Worth ItHiring cheap translators is like getting a Chinese tattoo without knowing the meaning. You could end up with ‘Chicken Noodle Soup’ on your…May 30, 2023May 30, 2023
Masaharu HayatakiJapanese Web Typography: Anatomy and Best PracticesWeb Design is 95% Typography (Oliver Reichenstein, 2006)May 29, 2023May 29, 2023