Masaharu HayatakiNavigating The Unjustifiable Premiums and Misleading Representations Act: Tips for Small Businesses…Bootstrapped startups often outsource all their translation needs to crowd sourced freelance because of their competitive price which is…4 min read·Aug 24, 2023----
Masaharu HayatakiPeople want a quarter-inch drill. They don’t want a quarter-inch hole.Harvard Business School Professor Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch…2 min read·Aug 16, 2023----
Masaharu HayatakiDoes Japanese really have no swear words?Are English and Russian different? Well, I believe most people from Europe or America would say “Yes”. To me, from a Japanese perspective…4 min read·Aug 15, 2023----
Masaharu HayatakiInfluencer marketing becomes illegal in Japan?In this article, I introduce the outline of stealth marketing, the background of criticism against it, cases, and measures against it.6 min read·Aug 2, 2023----
Masaharu HayatakiBusting the SEO Myth: Title Length Limit is Not 50–60 CharactersIn my time as a freelance marketer, I’ve executed numerous SEO strategies developed by various agencies. Many of these projects involved…5 min read·Jun 26, 2023----
Masaharu Hayataki3 Reasons Why Good Translation Is Expensive and It’s Totally Worth ItHiring cheap translators is like getting a Chinese tattoo without knowing the meaning. You could end up with ‘Chicken Noodle Soup’ on your…5 min read·May 30, 2023----
Masaharu HayatakiJapanese Web Typography: Anatomy and Best PracticesWeb Design is 95% Typography (Oliver Reichenstein, 2006)10 min read·May 29, 2023----
