SaaS経営のキモ!経営レベルで見るべきオススメのSaaS KPI 9選

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SaaSのKPIとSaaS経営の重要な切り口

1. Growth -成長性はどれ位高いのか?

2. Efficiency -事業の効率性はどれ位高いのか?

3. Retention -顧客のロイヤリティはどれ位高いのか?

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■SaaSの「Growth KPI」

#1 MRR(ARR)+成長率

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#2 CMRR+成長率

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#3 Quick ratio

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■ SaaSの「Efficiency KPI」

#4 ユニット・エコノミクス(LTV/CAC)

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#5 CAC Payback Periods

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#6 Burn Rate/ZCD(Zero Cash Date)

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■SaaSの「Retention KPI」

#7 Churn Rate

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#8 Net Retention Rate(NRR)

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Spark Capital Alex Clayton氏ブログより

#9 Negative Churn

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顧客戦略立案に重要な「コホート分析」

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Written by

Venture capitalist@Salesforce Ventures. Focus on investing and empowering B2B startups. Worked for GREE Ventures, BCG and BASF. Carnegie Mellon MBA

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