Mashaal SheikinBootcampThinking about the entire customer journey.“What email? I’m just designing the UI”. This mentality is limiting if you aspire to tap into the higher purpose of UX.Mar 5, 2023Mar 5, 2023
Mashaal SheikinBootcampBeware of “why” that is “how” in disguise.Beware of why that is how in disguise. For example, you may ask : “Why are we doing this?”. And the answer might be: “To unify <product…Mar 2, 2023Mar 2, 2023
Mashaal SheikReady, set, breathe.“Hold your horses”. That’s the single best piece of advise I’ve given myself.Nov 4, 2022Nov 4, 2022
Mashaal SheikinshipwavesBuilding a door in that wallHow we cashed in on an (overlooked) opportunity to onboard users.Feb 14, 2018Feb 14, 2018
Mashaal SheikWorking with what you have: Limited by resources, not options.I walked carefully into my aunt’s room at the hospital as I carried this makeshift cardboard tray — my eyes fixed on the piping hot cups of…Feb 4, 2018Feb 4, 2018
Mashaal SheikThe convergence of ideas, thoughts & moods on a shared canvasMake Y(our) Mark — collaborative visual expression.Jan 28, 2018Jan 28, 2018
Mashaal SheikBad UX hurts. Good UX goes unnoticed.I came across this traffic light at a junction I’d never driven through before. I was on the left lane on which traffic proceeded only…Dec 15, 2017Dec 15, 2017
Mashaal SheikPaint like there’s only the journey, no destination.Lessons learnt watching my 3 year old child paint.Nov 28, 2017Nov 28, 2017