Max Mara and how it stands up to its Competitors
Compared to many other top fashion brands, MaxMara definitely holds its own. It has remained one of the most notorious fashion labels in the world, and ranks number one in Italy. Compared to other brands, it differs in appearance. Upon interviewing my fashion savvy roommate Ruby Capurro, about her opinion on how the brand stacked up to Dolce and Gabbana. I googled both companies, and screen captured the results and put them side to side and asked Ruby a series of questions regarding what she thought about both brands.
Dolce and Gabbana
Ruby: When looking at these two side by side shots, I immediately see the difference in color. MaxMara seems to remain neutral in color choices, whereas Dolce and Gabbana doesn’t seem afraid to use bold, sexy colors and patterns. Red is a recurring theme in Gabbana’s clothes; and creams and neutrals are seen frequently throughout MaxMara. I see that Gabbana’s clothes are more skin bearing and risque, whereas MaxMara’s seem to be a little more conservative and demure. I see lots of floral prints and patterns with Dolce and Gabbana, and more solid prints for MaxMara — they seem like a classic line, with not very experimental ad campaigns, and a more traditional approach, with only MaxMara’s bold watermark above a simple shot of a model dressed in the garments.
I also reached out to a contact that previously worked for MaxMara and sent her a series of questions relating to the brand. She has not yet replied to the email, but will do so in the upcoming week. She will also grant me access to an employee manual and handbook with extensive detail regarding the brand. More followup in the week to come.
MaxMara seems to have gained its notorious success due to its simplicity in design and branding, and continuing to stick to that successful formula.